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Augmented Reality Is Replacing Flat Catalogs & Websites – Why Retailers Should Care

Business Growth • Jul 21, 2025 9:59:28 AM • Written by: Jay Diamond

If your store still relies on printed catalogs or standard online listings, you're already falling behind. Augmented Reality (AR) is transforming how people shop for furniture—with an immersive experience that lets customers physically place products in their homes before purchasing. For savvy store owners, this isn’t a luxury—it’s a game-changer.

🛋 Why Flat Catalogs and Website Images Just Don’t Cut It

  • No depth, no scale. Static photos don’t show how big a piece is relative to your customer's space—leaving buyers guessing.

  • High return rates. Consumers often order items that don't quite fit their room, leading to costly and time-consuming returns.

  • Low engagement. Most shoppers don’t spend much time on flat product pages—there’s nothing left to explore.

🎯 What AR Does Differently

With AR, shoppers can point a phone or tablet at their room, place life-size, realistic 3D models of your furniture, and see exactly how everything fits in real time.

  • WebAR versions work instantly—no app download required

  • AppAR versions, via iOS or Android, offer richer, more immersive visuals 

  • Markerless systems automatically fit pieces into any environment, while marker-based systems can be used in-store with QR codes 

📊 The Numbers Speak Boldly

Benefit Impact
Reduced returns 64% of buyers are less likely to return products if they preview with AR (Zolak)
Higher conversion 40% of shoppers are willing to pay more when AR is involved (Zolak)
Increased conversion rates Visualization platforms can boost conversions by 5–11× (U.S. Chamber of Commerce, Imagine.io)
Customer preference 63% prefer retailers with AR features—and 35% spend more when they use it (Zolak)
  

🛒 Real-Life Examples of AR Done Right

  • IKEA Place, Wayfair, Amazon, and Target all offer “place it in your home” features showcasing full room contexts (PostIndustria)

  • Houzz reports users of AR tools are 11 times more likely to purchase (U.S. Chamber of Commerce)

🚀 Why This Is Your Moment to Lead

  • Only about 1% of furniture retailers have integrated AR—so early movers stand out (Zolak)

  • AR clients show lower return costs, higher order values, and stronger brand loyalty

  • In a saturated market, immersive tech like AR signals innovation, reliability, and a modern customer experience

⚙️ Ready to Upgrade? Here’s How FurnishStack Helps

FurnishStack powers your showroom and online store with WebAR and AppAR tools that let customers visualize your products in their homes—directly through your website. The result:

Real-world product placement—no guesswork, just confidence

Modular deployment—start small (e.g. top 10 best-sellers), then scale

Quick, guided integration—you don’t need to build anything from scratch

Training & support—we’ll help your team adopt and promote AR successfully

📞 Ready to Crush the Competition?

Transform your store from flat to futuristic. Offer shoppers something they’ve never tried—seeing your furniture as if it were already in their homes. That’s how you earn trust, reduce returns, and boost sales.

👥 Book a free consultation with FurnishStack today. We’ll walk you through selecting initial products, setting up WebAR, and launching the experience—all designed to put your store ahead of the curve.

👉 Schedule Your Free Consultation — Let’s Bring Your Best Sellers to Life in 3D

Don’t let your store fade into background noise. Embrace AR—and show shoppers exactly why they should choose you.

Ready to Transform your Business with Augmented Reality

Jay Diamond

With more than 20 years of experience in the furniture, mattress, and appliance industries, Jay Diamond is a trusted advisor and thought leader specializing in digital transformation and growth strategy for home furnishings businesses. As the Founder and Managing Director of FurnishStack, Jay partners with retailers and manufacturers to help them confidently navigate the ever-evolving world of technology, marketing, and customer engagement.